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	<title>Hovland Marketing:  A full service marketing agency.</title>
	<link>http://www.hovlandmarketing.com</link>
	<description>Be inspired.  We&#039;ll help.</description>
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		<title>Effective sales materials a matter of good design</title>
		<description><![CDATA[Each month, I write an article for business owners, managers and consultants for The Business Times.  One of the very first seminars I ever taught was on how to design your own sales flyers, ads and marketing collateral that look just like a professional.  These items are intuitive to me, having worked in the field [...]]]></description>
		<link>http://www.hovlandmarketing.com/effective-sales-materials-a-matter-of-good-design/</link>
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		<title>Management can turn crisis into opportunity</title>
		<description><![CDATA[Even with the best planning and a highly trained staff, crises occur at every business. It’s how you approach and manage the situation that determines whether or not it will turn into a detriment for your company or a wonderful opportunity for growth. Large companies experience crises on a national level and it’s visible that [...]]]></description>
		<link>http://www.hovlandmarketing.com/management-can-turn-crisis-into-opportunity/</link>
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		<title>Marketing all about promoting a conversation</title>
		<description><![CDATA[When I’m working with a client to create a marketing campaign, one of the questions that always comes up is how to best present the company so prospective clientele is ready to buy. I have pondered this question for quite awhile to really process the methods that are most effective. One of the biggest changes [...]]]></description>
		<link>http://www.hovlandmarketing.com/marketing-all-about-promoting-a-conversation/</link>
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		<title>Press Release Power</title>
		<description><![CDATA[I love the power of a press release.  Good job Larissa! http://www.nbc11news.com/home/headlines/11_Cares_Leave_it_to_Larissa_114458869.html]]></description>
		<link>http://www.hovlandmarketing.com/press-release-power/</link>
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		<title>Missing Missy</title>
		<description><![CDATA[I received this string of e-mails a few months back and they made me laugh.  I thought I would share them with you. -Christy _______________________________________________ Hi I opened the screen door yesterday and my cat got out and has been missing since then so I was wondering if you are not to busy you could [...]]]></description>
		<link>http://www.hovlandmarketing.com/missing-missy/</link>
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		<title>Setting a marketing plan for the new year.</title>
		<description><![CDATA[As business owners, marketing takes up a great deal of our time and often becomes a great challenge as we move our businesses forward. Often when I’m consulting with a new client, they find their marketing challenges “hard” and often push them aside because the idea of unraveling the marketing puzzle is daunting. Unfortunately, no [...]]]></description>
		<link>http://www.hovlandmarketing.com/setting-a-marketing-plan-for-the-new-year/</link>
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		<title>Ringing in the New Year always inspires resolutions and a spark to change something about ourselves.</title>
		<description><![CDATA[Ringing in the New Year always inspires resolutions and a spark to change something about ourselves. I can’t say that I’m different than any others, because I have made resolutions. Some of them I’ve successfully accomplished and some of them fall by the wayside half-way through February. What I have found, is that some of [...]]]></description>
		<link>http://www.hovlandmarketing.com/132/</link>
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		<title>I read something this week about dreams being goals without steps</title>
		<description><![CDATA[I read something this week about dreams being goals without steps. And goals are dreams &#8211; with a plan. I wish I could remember where I saw this &#8211; it was a tweet or a blog or Facebook posting. It has stuck with me. I tend to have big dreams, but I make my goals [...]]]></description>
		<link>http://www.hovlandmarketing.com/127/</link>
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